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个性VS傻瓜 点点网用神马打败传统博客?

2012年1月9日 发表评论 阅读评论

在点点内测时期,我就通过邀请码进入了点点网,并体验了点点网。当时进入就觉得这东西挺新鲜的,比较兴奋写了一篇文章《成功注册点点,附找点点邀请码的方法》,并在那篇文章简要的谈了下初始的体验。九个月已经过去了,点点网已经成为了我每天必定登陆并停留时间较长的网站了,其中对点点有些体验和看法,体验主要是指我用点点的感受,而看法则是对博客平台进化的看法,个性VS傻瓜,是点点网打败传统博客的致命武器。

点点网作为一个简单记录,轻松发布的新一代博客平台,通过其个性的自定义,随时随地的记录和发布方式,掀起了2011年互联网江湖的腥风血雨,也掀起了轻博客与传统博客的争斗。作者认为,传统独立博客提供的是傻瓜服务,以点点网为代表的轻博客提供的是定制服务,主要体现在:简单,个性,开放,潮流的四个特性。

一、简单:

点点网是一个意识流的博客平台,发表博文的触发点很多,可以一段灵感,一副照片,一段视频,一曲音乐。因此,相比于传统的博客,可以很轻松的使用,并且很容易参与其中(传统博客很多人就很难坚持)。发表过程也很简单,在首页就可以看到各种发表链接,可以很简单,方便的发表想发的内容,具体如图:

首页截图

二、个性:

个性体现在两个方面:一个是可以很方便的建立各种个性主题的博客,比如,你是旅游摄影达人,那你很容易建一个个性的摄影旅游为主题的博客,并吸引大量相关的爱好者关注。另外一个方面就是指页面个性化程度很高,系统支持并提供众多模板,假如你会一点网页设计,那页面就可以更个性了。而最近的点点模板大赛必然会带来更多的高质量的模板。下图提供一个通过自定义模板实现的效果,这个页面的个性定制非常好,几乎找不到点点网本身的痕迹了,已然成为一个独立的站点了(其实更多的个性还表现在很多其他方面,如在下一节提到的支持绑定独立域名)。

自定义

三、开放:

点点的开放体现在很多方面,包括支持链接到各种平台,支持各种平台的登陆。

不过,对于我来说,最关注的有两点,一个是前面个性中提到的支持自定义模板,并且点点的模板支持最新的,开放的HTML5标准,提供了独立的模板API体系,这样,可以让你的点点变得与众不同。就像上一张图,定制出来的页面很个性,可以满足各种需求的博客站点要求。

另外一点就是支持绑定独立域名,这对于一些企业以及高端用户来说,很重要,可以不仅让页面展示更加个性,连网址展现也个性(对于那些没有独立域名的普通用户,点点也可以提供个性的二级域名)。下图是我绑定了个性域名的效果(当时我还写了一篇文章讲如何绑定域名,详见http://www.sigma.me/2011/08/02/diandian-domain.html),主题我也是基于系统提供的主题进行了二次开发(最新页面效果以及网页代码可以访问我的点点:http://life.sigma.me):

sigma截图

四、潮流:

点点做为一个可以轻松,方便展示自己各个方面的博客平台,具有简单,个性,开放等众多优点,成为一个流行的博客平台指日可待。更重要的是,点点通过关注系统,为传统的博客加上了社交的元素,成为一种新的,潮流的人与人交流,高质量内容快速传播平台。

值得关注的是,传统个人独立博客时代,wordpress是广大用户必须选择的一个博客工具,而点点网的创新就在于对比Wordpress等系统的模板标记语言,点点的模板API可谓是既丰富又精辟,标记符号的语法和smarty相似,命名简单明了、分类科学简洁,只要有过模板设计经验的前端人员,只要花几分钟便可快速入门。

点点网这种博客系统在国内诞生时间并不久,但是很快,就出现其他的类似的系统,包括新浪轻博客,推他,以及人人小站等(这些网站我都用过,但感觉暂时体验都远不如点点),这也从另一个侧面说明通过点点网这种分享生活中的点点滴滴会成为一种潮流。

下面,我将谈谈博客平台进化的看法,将结合这两年的互联网趋势,主要从内容和传播两个角度分析。点点网更注重内容和专注于自我的表达,尊重博主的个性化需求,并鼓励用户参与个性化的创造,此次点点网年终模板大赛便是一个最好的说明。这就不得不让点点网成为个人独立博客的新选择。

传统的博客平台,在内容方面,侧重于发表系统的,长篇的文章,这就导致用户每次写博文只要有三有:“有想法”,“有时间”,“有文采”。这就大大降低了博主的发表文章的动力,导致整个博客圈活跃度低。

传统的博客平台,在传播方面,几乎是空白,只能通过论坛,以及RSS订阅传播。这就导致普通只有名人的博客能够传播较广,代表有韩寒,徐静蕾等,而普通用户几乎没办法传播,这就导致大量的普通用户没有动力发表博文,慢慢地,传统博客成为每个人生活中可有可无的东西。

微博的出现,改变了这种状况,一方面,微博通过限制发表文字的长度,来达到降低发表的难度,从而提高用户发表的频率。另一方面,微博通过关注系统,大大降低了传播门槛,大大加速了传播速度。

正是这些优点,微博在2010开始发力,并于2011爆发,对于互联网来说,对于人们的网络生活来说,2011年,绝对是微博年

但是,微博的优点,过于简短,既是其优点,也是其缺点,优点是发表容易,缺点是容易导致垃圾贴泛滥,很多微博网友都有这样的体验,打开微博,感觉是一堆杂乱无章的资讯扑面而来,没有重点,没有主题,久而久之,当微博的新鲜感过去后,大家花在上面的时间很可能会越来越少第二点,就是垃圾关注太多,垃圾@太多,导致用户反感。第三点,就是微博缺少优质内容,大部分内容都是分享外部链接,微博很可能沦为一个纯的传播工具,并且由于其传播的质量降低而渐渐变得平庸。

而点点网这个新一代的博客平台,则吸收微博的优点同时,避免了其缺点。第一,点点网方便快捷简单的发布流程,这和微博差不多,可以充分提升用户的发布欲望与行动。第二,点点网也拥有关注系统,可以方便的通过社交关系进行传播,这和微博差不多。第三,点点网这类博客平台,也注重内容建设,这就为长久发展提供了基础,不会因此沦为一个的传播平台。第四,点点网天然对内容分为图片,文字,视频,音乐等,以及支持标签,有一个很好的分类方法,不会像微博一样杂乱无章,用户体验更好。第五、点点网开放开源的个性设计,让每一个博主都能够在相同的平台上经营出不同的博客,告别传统博客的傻瓜时代。一句话,点点是一个高体验的新一代社交博客平台。

基于上述分析,2011诞生的点点这类博客平台,我们可以乐观的说,个性定制是轻博客打败传统博客的致命武器,2012年将是轻博客年,将是点点年。

而最近,点点网展开的模板大赛(详见http://www.diandian.com/theme),则将用户个性展示推向了巅峰,这能够吸引大量的用户。点点网通过开放博客模板API,模板开发者甚至普通个人用户可以很方便的开发这种个性的,独一无二的漂亮模板和页面。点点模板大赛,让用户可以选择自己的展示风格,标志的模板开放时代的带来,用户可以很方便建立自己独一无二的独立博客甚至个人站点(结合域名绑定就更好了)。点点模板支持HTML5则让用户的页面展示方式更方便,交互更方便。

最后,把我的点点留在这里,欢迎关注:http://life.sigma.me



本文作者: Sigma    在新浪微博关注SigmaSigmaWeibo    RSS订阅本博客
本文链接: http://www.sigma.me/2012/01/09/diandian-a-new-blog-platform.html
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